Thursday, June 08, 2006

More VW

Well it doesn't look like I was the only one who disagreed with the VW "Pimp It" commercials. I never even saw this one on TV.

These commercials were produced by Crispin Porter + Bogusky in Miami, the same agency who developed the "Subservient Chicken" website.

It seems that the campaign was pulled rather promptly and filled with more fitting spots that really made an impact with viewers. The commercials raised eyebrows because of their brute reality. The spots feature every day drivers who abruptly become involved in an accident.
In addition, new spots have begun running featuring "low emission ego" drivers. These campaigns fit the VW image more appropriately than the Vee Dub campaign and really show VWs as safe cars for the people, for everyone.

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